# BIN - Brands In Nature
# https://joinbin.com

> BIN is a permissionless recycling infrastructure protocol for India. It provides the QR codes brands must print (Rule 11A mandate), the machines that collect what comes back, the deposit pool that incentivizes returns, and the marketplace that trades EPR credits. Everyone else plugs in.

## Key Pages

- Homepage: https://joinbin.com
- Whitepaper: https://joinbin.com/whitepaper
- BIN for Business: https://joinbin.com/bin-for-business
- Why We Exist: https://joinbin.com/why-we-exist

## Resource Hub

- EPR Compliance India Guide: https://joinbin.com/epr-compliance-qr-infrastructure-india
- Deposit Return Scheme India: https://joinbin.com/deposit-return-scheme-india-complete-guide
- Himalayan Plastic Crisis: https://joinbin.com/himalayan-plastic-crisis-india
- Municipal Waste Management: https://joinbin.com/municipal-waste-management-solutions-india
- Recycling Business India: https://joinbin.com/recycling-business-circular-economy-india

## What BIN Does

BIN creates verifiable recycling through a chain-of-custody system using serialized QR codes, deposits, and a permissionless collection network. Every container is traced from production to consumer sale to collection to recycling with multiple independent verification points (GPS, weight, photo classification, cross-verification), making fraud computationally impractical.

## Seven Revenue Layers

1. QR Registry: Serialized codes for every container (Rs 0.005-0.02/code)
2. RVM Network: Brand-sponsored reverse vending machines
3. Deposit Pool: Unredeemed deposits (25-30%) fund operations
4. Credit Marketplace: EPR + plastic + carbon certificates (5-10% take rate)
5. Brand Rewards: Distribution channel for brand promotions (10-20% of value)
6. Data Analytics: SaaS for brands and municipalities
7. Social Engagement: Rankings, streaks, leaderboards driving participation

## Key Facts

- India mandates QR codes on ALL plastic packaging from July 1, 2025 (Rule 11A)
- 600,000 fake EPR certificates identified in 2023
- Deposits achieve 85-98% return rates vs 40-50% for rewards
- India has 12 million kirana stores — any can become a BIN collection point
- EPR credit market: $1.5B (2025) growing to $5B by 2030
- The Himalayas generate 14,450 tonnes of waste per day

## Contact

- Email: contact@joinbin.com
- Website: https://joinbin.com